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Archive for June, 2011

Meet The Future CEO

06 Jun

I recently spent some time on future economic development and how key people are going to adapt to it. Here is the result:

The future CEO is not driven by numbers and forecasts. Although they could simplify his daily business, a very important element would get lost – humanity. That is why the future CEO prefers product quality, humanity and customer service over quantitative management. He learned how to increase his employees’ motivation and therefore cares a lot about their wellbeing. Investments flow into consolidation of friends and work place, health and family integration. The attractiveness of a work place can be increased when employees do not connect negative thoughts with it. Along comes a distinctive environmental awareness. Being a realist, he detected and followed up with the changes of business frameworks already during his studies. Globalization led to a more and more diverse mix of culture within corporations, mobility has become a significant standard in daily business and there are first theories about getting informational overflow under control. Besides that, the science of communication experienced a paradigm shift that brought many alterations. Changes not only affected in-house communication due to the lack of subtextual elements of communication and others.

Successful corporations enjoy a societal strong image worldwide. But image is not that related to turnover or presence in the media anymore. Instead, it is defined by employees’ satisfaction, a certain amount of transparency and positive feedback from the customer (testimonials). Thanks to the internet – a media channel that is hard to influence – both positive and negative experience with products and services spread around the world much faster. Corporations have realized that professional customer retention grows from candor, honesty and sincerity. Moreover, the following can be said for innovative success: People being able to offer anything – that is needed by others – will be successful. Even though in some cases, the necessity first has to be learned by the consumer. For instance, we experienced this learning process throughout the introduction of cellphones or Facebook. Certainly, a successful corporation is still economic and profit-oriented. But profit is no longer focus of attention. Instead, corporate pseudo guiding principles from former times have become more and more important.

Neither very big nor very old corporations are subject trust by themselves. No matter if their product range is notably diverse or the corporation claims to have many years of experience. Customer loyalty is a privilege one has to work very hard for.